February 28, 2008
Male Underwear: Marketing the male package 10 – Big claims, small response, and the consequence of ignoring a potential customer
January 25, 2008
Back in November I found an underwear advert from AsdruMark that I thought was making big claims without evidence.
Time for an update.
Now broadcasting icon Jeremy Paxman has complained about underwear, (inter)national awareness is up and it’s safe for men to come out of the top drawer.
November 24, 2007
Lots of pictures and info already. Now where can you buy or browse them online?
Stories of stereotypical advertising, whether unintended bias or outright prejudice, are far from rare – whether it’s about TV, cinema, print or online campaigns.After looking at 30 online stores and 2 fashion shows, I wondered how Mundo Unico’s image comes over. This is, of course, not a scientific head, body or mannequin survey – but first impressions count when shopping: seeing is believing is buying, or not.
November 14, 2007
If you can’t touch, look! Check out Mundo Unico at the Colombiamoda 2006 and 2007 shows.