Male Underwear: Marketing the male package 8 – Marketing prejudice and perfection

Stories of stereotypical advertising, whether unintended bias or outright prejudice, are far from rare – whether it’s about TV, cinema, print or online campaigns.After looking at 30 online stores and 2 fashion shows, I wondered how Mundo Unico’s image comes over. This is, of course, not a scientific head, body or mannequin survey – but first impressions count when shopping: seeing is believing is buying, or not.

Male Underwear: Marketing the male package 5 – Showing off in public

If you can’t touch, look! Check out Mundo Unico at the Colombiamoda 2006 and 2007 shows.

Male Underwear: Marketing the male package 3 – Lifting the nuggets

After much and inconvenient rooting around to find out the background to Mundo Unico underwear, at last I hit the gold seam: the story behind fashion and fertility with a social conscience.