February 28, 2008
Male Underwear: Marketing the male package 10 – Big claims, small response, and the consequence of ignoring a potential customer
January 25, 2008
Back in November I found an underwear advert from AsdruMark that I thought was making big claims without evidence.
Time for an update.
Now broadcasting icon Jeremy Paxman has complained about underwear, (inter)national awareness is up and it’s safe for men to come out of the top drawer.
November 10, 2007
The unique suspensor design promotes male fertility.
You’re joking?! Or…
Seven words start a hands-on exploration of men’s underwear.