Male Underwear: Marketing the male package 10 – Big claims, small response, and the consequence of ignoring a potential customer
January 25, 2008
Back in November I found an underwear advert from AsdruMark that I thought was making big claims without evidence.
Time for an update.
Now broadcasting icon Jeremy Paxman has complained about underwear, (inter)national awareness is up and it’s safe for men to come out of the top drawer.
Male Underwear: Marketing the male package 2 – Rooting for information
November 11, 2007
Looking for evidence to support retailer AsdruMark‘s
claim that Mundo Unico underwear’s “unique suspensor design promotes male fertility”, I started to investigate the brand marketing.
Piecing the brand’s identity and the products’ key statements together proved to be a stiffer challenge than I anticipated.