Boxer Pre-Dyed Geometric

Asdumark didn’t respond to emails about their underwear advertising claims in GQ Magazine: ‘award winning’ designer underwear and promoting male fertility or helping spermatogenesis.

So I wondered what GQ Magazine would say about these adverts?

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AsdruMark

Back in November I found an underwear advert from AsdruMark that I thought was making big claims without evidence.

Time for an update.

Now broadcasting icon Jeremy Paxman has complained about underwear, (inter)national awareness is up and it’s safe for men to come out of the top drawer.

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Marks & Spencer’s Diamond Briefs

Underwear gets mainstream exposure as Jeremy Paxman’s private email to Marks & Spencer is slipped to the press.

In interview, Paxman refuses to reveal if he wears boxers or briefs. We wait for comments from “sources close to the seat of power”.

Paxman complained to Sir Stuart Rose, M&S Chairman, that M&S men’s underwear doesn’t provide enough support.

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Unico Interior logo

Lots of pictures and info already. Now where can you buy or browse them online?

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Classic Swim Trunk Yellow

Bikinis, boxers, boxer briefs, boxer shorts, briefs, full cut boxers, g-strings, jock straps, long underwear, low-rise briefs, mid-rise briefs, string bikinis, tangas, thongs, trunks … and whatever else the underwear industry can throw at us.

Would you know the difference if one hit you in the face?

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something to smile about

If you can’t touch, look! Check out Mundo Unico at the Colombiamoda 2006 and 2007 shows.

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Still can’t find information on awards for Mundo Unico underwear. Hmmm? No idea what the significance of this is. But if they have won awards, like it said in the advert in Package 1 – Big claims, we should be told!

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