Boxer Pre-Dyed Geometric

Asdumark didn’t respond to emails about their underwear advertising claims in GQ Magazine: ‘award winning’ designer underwear and promoting male fertility or helping spermatogenesis.

So I wondered what GQ Magazine would say about these adverts?

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AsdruMark

Back in November I found an underwear advert from AsdruMark that I thought was making big claims without evidence.

Time for an update.

Now broadcasting icon Jeremy Paxman has complained about underwear, (inter)national awareness is up and it’s safe for men to come out of the top drawer.

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Marks & Spencer’s Diamond Briefs

Underwear gets mainstream exposure as Jeremy Paxman’s private email to Marks & Spencer is slipped to the press.

In interview, Paxman refuses to reveal if he wears boxers or briefs. We wait for comments from “sources close to the seat of power”.

Paxman complained to Sir Stuart Rose, M&S Chairman, that M&S men’s underwear doesn’t provide enough support.

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Unico Interior logo

Lots of pictures and info already. Now where can you buy or browse them online?

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Mens Underwear Store - Mundo Unico (1) Sensual Suspensor Black (2) Body Suit Black (3) Micro Boxer Suspensor Black Stories of stereotypical advertising, whether unintended bias or outright prejudice, are far from rare – whether it’s about TV, cinema, print or online campaigns.After looking at 30 online stores and 2 fashion shows, I wondered how Mundo Unico’s image comes over. This is, of course, not a scientific head, body or mannequin survey – but first impressions count when shopping: seeing is believing is buying, or not.

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Thong Colour Stripes

What’s the best shot to sell you underwear when you can’t touch?

Prefer full-frontal, side view, or backside? Close-up and personal or whole body shot?

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Classic Swim Trunk Yellow

Bikinis, boxers, boxer briefs, boxer shorts, briefs, full cut boxers, g-strings, jock straps, long underwear, low-rise briefs, mid-rise briefs, string bikinis, tangas, thongs, trunks … and whatever else the underwear industry can throw at us.

Would you know the difference if one hit you in the face?

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