Boxer Pre-Dyed Geometric

Asdumark didn’t respond to emails about their underwear advertising claims in GQ Magazine: ‘award winning’ designer underwear and promoting male fertility or helping spermatogenesis.

So I wondered what GQ Magazine would say about these adverts?

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AsdruMark

Back in November I found an underwear advert from AsdruMark that I thought was making big claims without evidence.

Time for an update.

Now broadcasting icon Jeremy Paxman has complained about underwear, (inter)national awareness is up and it’s safe for men to come out of the top drawer.

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Marks & Spencer’s Diamond Briefs

Underwear gets mainstream exposure as Jeremy Paxman’s private email to Marks & Spencer is slipped to the press.

In interview, Paxman refuses to reveal if he wears boxers or briefs. We wait for comments from “sources close to the seat of power”.

Paxman complained to Sir Stuart Rose, M&S Chairman, that M&S men’s underwear doesn’t provide enough support.

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Unico Interior logo

Lots of pictures and info already. Now where can you buy or browse them online?

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XXX Boxer Yellow Print

After much and inconvenient rooting around to find out the background to Mundo Unico underwear, at last I hit the gold seam: the story behind fashion and fertility with a social conscience.

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Unico Boxer Suspensor - Green Block Stripes

Looking for evidence to support retailer AsdruMark‘s
claim that Mundo Unico underwear’s “unique suspensor design promotes male fertility”, I started to investigate the brand marketing.

Piecing the brand’s identity and the products’ key statements together proved to be a stiffer challenge than I anticipated.

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Boxer Suspensor - Formula 1 Short Leg Boxer Suspensor - Llamas

The unique suspensor design promotes male fertility.

You’re joking?! Or…

Seven words start a hands-on exploration of men’s underwear.

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