Stories of stereotypical advertising, whether unintended bias or outright prejudice, are far from rare – whether it’s about TV, cinema, print or online campaigns.After looking at 30 online stores and 2 fashion shows, I wondered how Mundo Unico’s image comes over. This is, of course, not a scientific head, body or mannequin survey – but first impressions count when shopping: seeing is believing is buying, or not.
Male Underwear: Marketing the male package 7 – Shooting men in underwear
November 20, 2007
What’s the best shot to sell you underwear when you can’t touch?
Prefer full-frontal, side view, or backside? Close-up and personal or whole body shot?
Male Underwear: Marketing the male package 6 – Cutting the cloth to fit
November 19, 2007
Bikinis, boxers, boxer briefs, boxer shorts, briefs, full cut boxers, g-strings, jock straps, long underwear, low-rise briefs, mid-rise briefs, string bikinis, tangas, thongs, trunks … and whatever else the underwear industry can throw at us.
Would you know the difference if one hit you in the face?
Male Underwear: Marketing the male package 5 – Showing off in public
November 14, 2007
If you can’t touch, look! Check out Mundo Unico at the Colombiamoda 2006 and 2007 shows.