Stories of stereotypical advertising, whether unintended bias or outright prejudice, are far from rare – whether it’s about TV, cinema, print or online campaigns.After looking at 30 online stores and 2 fashion shows, I wondered how Mundo Unico’s image comes over. This is, of course, not a scientific head, body or mannequin survey – but first impressions count when shopping: seeing is believing is buying, or not.
November 20, 2007
What’s the best shot to sell you underwear when you can’t touch?
Prefer full-frontal, side view, or backside? Close-up and personal or whole body shot?
November 14, 2007
If you can’t touch, look! Check out Mundo Unico at the Colombiamoda 2006 and 2007 shows.