February 28, 2008
Male Underwear: Marketing the male package 10 – Big claims, small response, and the consequence of ignoring a potential customer
January 25, 2008
Back in November I found an underwear advert from AsdruMark that I thought was making big claims without evidence.
Time for an update.
Now broadcasting icon Jeremy Paxman has complained about underwear, (inter)national awareness is up and it’s safe for men to come out of the top drawer.
January 17, 2008
A step closer to the perfect black.
When I saw this I thought I was going to discover some really cool science. I still think it is.
But what I also found was a practical lesson in the erratic nature of science reporting.
Vertical carbon nanotubes blanket a silicon wafer to form a plush carpet. The diameter of these hollow, single-walled fibers is 10,000 times smaller than that of a human hair. Photo: Hongjie Dai, Stanford University
January 16, 2008
Commercial advertising can produce some really eye-catching logos. This one, called “Recycle”, belongs to the ANA Book Store, Singapore, and has won a couple of prizes.
Stories of stereotypical advertising, whether unintended bias or outright prejudice, are far from rare – whether it’s about TV, cinema, print or online campaigns.After looking at 30 online stores and 2 fashion shows, I wondered how Mundo Unico’s image comes over. This is, of course, not a scientific head, body or mannequin survey – but first impressions count when shopping: seeing is believing is buying, or not.
November 20, 2007
What’s the best shot to sell you underwear when you can’t touch?
Prefer full-frontal, side view, or backside? Close-up and personal or whole body shot?
November 19, 2007
Bikinis, boxers, boxer briefs, boxer shorts, briefs, full cut boxers, g-strings, jock straps, long underwear, low-rise briefs, mid-rise briefs, string bikinis, tangas, thongs, trunks … and whatever else the underwear industry can throw at us.
Would you know the difference if one hit you in the face?