something to smile about

If you can’t touch, look! Check out Mundo Unico at the Colombiamoda 2006 and 2007 shows.

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XXX Boxer Yellow Print

After much and inconvenient rooting around to find out the background to Mundo Unico underwear, at last I hit the gold seam: the story behind fashion and fertility with a social conscience.

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Unico Boxer Suspensor - Green Block Stripes

Looking for evidence to support retailer AsdruMark‘s
claim that Mundo Unico underwear’s “unique suspensor design promotes male fertility”, I started to investigate the brand marketing.

Piecing the brand’s identity and the products’ key statements together proved to be a stiffer challenge than I anticipated.

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