Male Underwear: Marketing the male package 5 – Showing off in public

If you can’t touch, look! Check out Mundo Unico at the Colombiamoda 2006 and 2007 shows.

Male Underwear: Marketing the male package 3 – Lifting the nuggets

After much and inconvenient rooting around to find out the background to Mundo Unico underwear, at last I hit the gold seam: the story behind fashion and fertility with a social conscience.

Male Underwear: Marketing the male package 2 – Rooting for information

Looking for evidence to support retailer AsdruMark‘s
claim that Mundo Unico underwear’s “unique suspensor design promotes male fertility”, I started to investigate the brand marketing.

Piecing the brand’s identity and the products’ key statements together proved to be a stiffer challenge than I anticipated.