EcoLogo: Canada’s leafy environmental certification mark
November 28, 2007
EcoLogoMis North America’s most widely recognized and respected multi-attribute environmental certification mark. By certifying the environmental leaders in over 300 categories of products, EcoLogo helps environmental marketers win customers, and helps buyers – both consumer and corporate – find and trust the world’s most sustainable products.
A cute logo with doves of peace nestling into the maple leaf, doesn’t this make business seem just ever-so friendly!
By helping environmental leaders win, EcoLogo helps move the entire marketplace toward sustainability.
EcoLogo belongs to the Government of Canada, and is a founding member of the Global EcoLabelling Network. The program is stewarded by TerraChoice Environmental Marketing.
Source: EcoLogo Program.
Environmental Choice was a founder of the Global Ecolabelling Network in 1994.
For related information:
- Global EcoLabelling Network (GEN)– The Global EcoLabelling Network (GEN) is a non-profit association of third-party, environmental performance labelling organizations founded in 1994 to improve, promote, and develop the “ecolabelling” of products and services. (source: What is the GEN?)
- TerraChoice Environmental Marketing– TerraChoice, North America’s premiere environmental marketing agency, helps grow the world’s most sustainable companies. A science-based marketing firm, we help clients convert genuine environmental leadership into winning strategy, communications and positioning. (source: homepage)
This entry is part of the Infomancy Eco-Symbols Series.
Infomancy 
March 2, 2009 at 9:45 pm
Just a note to bring information to your blog about the Canadian EcoLogo history. I designed the three doves mark/logo for the Canadian Ministry for the Environment back in 1988 by way of a national newspaper contest across Canada. Canadians phoned in to vote for logos presented in newspaper advertisements. Most preferred and voted for my design. An unusual way to choose a design for a Government Project. I’ve never figured out why the description “cute” has been used rather than “clever”.