My Tesco Bag for LifeMy Tesco Bag for Life, little did I realise it would shop my masculinity.

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The shop which has already set out its stall to get rid of packaging (Independent Online, Nov 14, 2007), “banishing non-biodegradable carriers from behind the till”, leaves shoppers to bring their own packaging.

Their website at Unpackaged shows that this isn’t just a one-off marketing ploy, but part of a coherent eco-friendly plan.