Indian Ecomark – Economical, even with the symbol
December 12, 2007
The Ecomark Scheme of India was launched in 1991 by the Government of India.
Of all the environmental labelling scheme logos I’ve seen yet – and there are plenty more to come – this clay pot is one of the simplest, certainly easier than most to remember or draw by hand.
The description they give for the logo speaks for itself.
An earthern pot has been chosen as the logo for the Ecomark scheme in India. The familiar earthern pot uses a renewable resource like earth, does not produce hazardous waste and consumes little energy in making. Its solid and graceful form represents both strength and fragility, which also characterises the eco-system.
The official website for the Ecomark is one of the simplest as well, in structure, design and content. For a Government-led initiative this must be something of a novelty; perhaps they had better things to do than hire designers!
India’s is the first scheme in the developing world, and, unusually, permits public involvement with setting criteria.
No idea what the uptake of this is, which is a pity given the size of India and the impact eco-friendly production methods and products – or their absence – will have.
Update – 2008/02/06: The same information about the Ecomark Scheme is also available from the Central Pollution Control Board (CPCB), Ministry of Environment & Forests. This appears to be a better managed website.
This entry is part of the Infomancy Eco-Symbols Series.