Energy Star: Leading energy efficiency across the Atlantic

The Energy Star program was started in 1992 by the U.S. government. The site has a lot of information for consumers, businesses and public sector organizations. It’s a joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy about “helping (Americans) all save money and protect the environment through energy efficient products and practices”.

In the European Union, the EU Energy Star programme is concerned more specifically with energy efficient office equipment (not as easy to navigate, but still useful). This is managed by the European Commission.

Male Underwear: Marketing the male package 8 – Marketing prejudice and perfection

Stories of stereotypical advertising, whether unintended bias or outright prejudice, are far from rare – whether it’s about TV, cinema, print or online campaigns.After looking at 30 online stores and 2 fashion shows, I wondered how Mundo Unico’s image comes over. This is, of course, not a scientific head, body or mannequin survey – but first impressions count when shopping: seeing is believing is buying, or not.

No U.S. footprints to be seen on Moon

ChinaView reports that pictures by Chang’e-1 will not show U.S. astronauts’ footprints left on moon. What they don’t explain is that this is because the footprints aren’t there. After all, everyone knows the Americans never made it to the Moon, except in their dreams and a TV studio.